Over the years, digital marketing tools have gained so much importance that it has become nearly impossible for companies to run their campaigns without using any digital marketing tools. Be it managing company-customer relationships, winning leads, or exploring new business opportunities, digital marketing tools are required almost everywhere. Thus to keep up with the competitors and make a mark in the market, it has become highly essential to make the best use of digital marketing tools.
In this article, we have come up with some of the best digital marketing tools to be adapted in 2022 to make a difference to any business. To learn more about such tools, it is recommended that you look for a comprehensive digital marketing program and apply your learnings to the real world.
- Google Analytics
Google is the most widely used search engine by businesses and customers, and Google analytics thus plays a pivotal role in efficient predictive analyses. With so much potential, Google analytics can impact a campaign tremendously. This is because it gives you ample valuable insights into your campaign performance, user engagement, and the areas requiring improvement. It is a great digital marketing tool to predict the best actions that can make your future campaigns a huge success.
It is another digital marketing tool that has been quite popular among professionals for the past several years. When it comes to effective social media management, Buffer can be your go-to solution. Whether conducting analysis or scheduling social media posting, Buffer has covered everything related to social media management. Buffer offers a simplified UX enabling all users to have a seamless experience. Furthermore, with its help, you can prepare comprehensive analytical reports for making smarter decisions about content planning. Furthermore, it gives you the option to add your team members to manage social media channels effectively.
MailChimp has emerged as one of the best digital marketing tools for email marketing. It offers everything one needs to run a professional email campaign successfully, including more than 100 templates for email campaigns, an email editor, and unique email scheduling features such as sending an ‘auto resend’ option for contacts failing to open the emails. All these features make this digital marketing tool a lot more desirable.
Businesses must be highly customer-centric to create a niche for themselves in the marketplace. To maintain healthy customer relationships, businesses need to have a dedicated customer relationship management tool in place. HubSpot is one of the most in-demand CRM and inbound marketing tools that allows you to achieve your business goals efficiently. HubSpot not only allows you to find leads but also helps you work with them to obtain the desired results. HubSpot can be one of the best digital marketing tools if you want to engage with your customers effectively.
SEMRush is another widely used tool for enhancing SEO strategy as it comes with various inbuilt digital marketing tools. Professionals widely use this digital marketing tool to perform extensive keyword research and analysis, track SEO, explore potential backlink opportunities, and many more. Using SEMRush, professionals can thoroughly audit their SEO campaigns through free and paid versions. With the latest updates, this digital marketing tool has helped in improvised advertising campaigns, content marketing, and social media management.
The platform Hotjar offers real-time visual recordings of the behavior and actions of customers visiting your site. With the help of heatmaps, you get a clue of where your customers are clicking and where they are not. It’s synced with real video recordings of your website visitors so that you can figure out what all needs to be worked upon for better customer response.
Unbounce is an outstanding tool for quickly developing, tweaking, and testing new landing pages. It comes with built-in A/B testing as well as variant analytics that can help to know how various page elements, such as creatives and call-to-action, etc., are performing. Individuals with little experience in designing can easily use the landing page templates of Unbounce and make changes to them as per requirements. With the help of Unbounce’s analytics feature, you can know your top-performing pages and which one needs more effort.
As you are now aware of the best digital marketing tools to adapt in 2022, you must be eager to try some or all of these to enhance your digital marketing campaigns. Then why not learn more about these super-performing tools and make them an integral part of your digital marketing?